quote: “I do not sympathize with the distaste of standard banner advertisements that pay for all the free content we currently enjoy. … Since day one, I’ve understood the back end reason for banner ads. They are a necessity of free content. … Adblock effectively robs these free sites of their revenue.”– poptech
Advertising is a hugely inefficient method of paying for content. The site creates content which attracts visitors. Advertising agents add a fee and charge advertisers per visitor click. Advertisers (for this example, online shops) sell products to some people, take a cut, and with a proportion of the money, pay the advertising agents. The rest of the money goes to the manufacturer (well, via various others).
So random people are spending money on random products, which slowly (and in tiny, tiny proportion) filters down the chain to the web site creating the content.
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